Al Serra Chrysler Dodge Jeep Ram

About Us

You Always Get our Best Price

Al Serra Chrysler Dodge Jeep Ram in Grand Blanc MI

WITH THIS STICKER COMES THE CONFIDENCE OF KNOWING
YOU GOT OUR BEST PRICE!

NO GAMES. NO HAGGLE. NO HASSLE.

You always get the absolute lowest price we will sell that vehicle for, with all discounts and incentives included. You never have to worry that you paid too much or that someone else got a better deal. OUR SALES PEOPLE ARE ON YOUR TEAM.

Our sales people are not paid commission based on the profit of the vehicle, so there’s no reason to pressure you into more than you need or want.

THE MOST MONEY FOR YOUR TRADE

Al Serra is Michigan’s largest in new and used sales. In order to do the volume we do, we need your vehicle more than anyone else and we’re willing to pay more than anyone else. Plus, we’ll purchase your vehicle whether you buy from us or not!

AT AL SERRA, YOU ALWAYS GET OUR BEST PRICE RIGHT UP FRONT!

THE BETTER WAY TO BUY A VEHICLE…SINCE 1992!

The Al Serra Best Price Culture: How it began

Historically, it was the customer vs. the salesperson?the battle of buying a car.

Of course, as the customer, you want the lowest price possible. And, from the salesperson's perspective, the goal was to sell at the highest price you could get to make the most money on the deal. It made for a stressful relationship?it was a constant tug of war.

Then, in 1992, Al Serra introduced a new way to buy a vehicle. A better way!

At the time, it was called the Only Price and what it represented was the absolute lowest price we would sell a particular vehicle for. Over the years, the name and process has evolved and today it is known as our Best Price. But as Only Price or Best Price, the point is that this new car-buying philosophy changed everything!

By automatically giving our customers our lowest price, or Best Price right up front, the days of haggling over the price of the vehicle were over. As the customer, you knew from the start what your price and payment would be. No longer did you need to worry that you paid too much or that someone else got a better deal.

With the introduction of the Al Serra Best Price philosophy, our sales people were no longer paid a commission based on the profit of a vehicle?so there was no longer any reason or incentive to push or pressure someone into buying more than that person wanted or needed.

The customer and the salesperson became allies. Everyone became part of the same team and shared a common goal, which was simply to find the vehicle that fit the customer's needs.

By eliminating the games, the haggling, the pressure? the sales floor, which once felt like a battleground, became a friendlier place. The total experience? less stressful and more enjoyable. Buying a car was suddenly fun!

Today, more than two decades later, our Best Price culture has resulted in thousands of happy, life-long customers and has helped the Al Serra Auto Plaza grow to become the fifth largest dealership for new and used sales in the nation.

At Al Serra, you always get our best price right up front!

Since 1992, it's been the better way to buy a vehicle!

No games-No Haggle-No Hassle

You always get the absolute lowest price we will sell that vehicle for, with all discounts, rebates and incentives included. You never have to worry that you paid too much or that someone else got a better deal.

Our sales people are on your team

Our sales people are not paid commission based on the profit of the vehicle, so there's no reason to pressure you into more than you need or want.

Most money for your trade

Al Serra is Michigan's largest in new and used sales. In order to do the volume we do, we need your vehicle more than anyone else and we're willing to pay more than anyone else. Plus, we'll purchase your vehicle whether you buy from us or not!

Shop more than 2000 new vehicles and 500 used vehicles with just one stop!

Al Serra Chrysler Dodge Jeep Ram

6185 S Saginaw Rd
Grand Blanc, MI 48439
Monday 9:00AM - 6:00PM
Tuesday 9:00AM - 6:00PM
Wednesday 9:00AM - 6:00PM
Thursday 9:00AM - 6:00PM
Friday 9:00AM - 5:00PM
Saturday 9:00AM - 3:00PM
Sunday Closed
Monday 7:00AM - 5:00PM
Tuesday 7:00AM - 5:00PM
Wednesday 7:00AM - 5:00PM
Thursday 7:00AM - 5:00PM
Friday 7:00AM - 5:00PM
Saturday 7:00AM - 3:00PM
Sunday Closed
Monday 7:00AM - 5:00PM
Tuesday 7:00AM - 5:00PM
Wednesday 7:00AM - 5:00PM
Thursday 7:00AM - 5:00PM
Friday 7:00AM - 5:00PM
Saturday 7:00AM - 3:00PM
Sunday Closed